ABOUT CONTEXT AND DESIGN

As a business owner, have you ever wondered whether your projects should respond to its context? Many businesses pull inspiration from a brand guide book when it comes to designing and forget to consider their context. As a result, an idea that was suited to one location feels like an eye sore. Then you have businesses who either by choice or imposition have to take the context literally rather than explore how it applies to them as a brand and as a result, they end up producing interiors that don't feel like them. When planning where to open your next venture there are several steps you can take from the start 1. Find a location that fits with your business raison detre. If you are a gritty business, avoid shiny contexts , specially if the lease prevents you from showcasing your identity. 2. Create a brand identity that is based on who you are and can be adapted to different types of context. By avoiding a purely graphic/ 2 dimensional one and focusing on qualities and materials you will have a more versatile design strategy 3. Consider your growth plans from the start to understand where the focus should be. If your target is volume sales focus on systems, if it is quality of the experience, focus on comfort. Whatever your plans are, we can help you Ps. In the images you will see context and examples of the use of context. Just for your reference