SWAY EDIT COMPLETED

Founded in 2016 as Sway Gallery London, @swayeditlondon has become a distinguished destination for those interested in Japanese lifestyle within East London. Specialising in offering a selection of hand picked examples of Japanese lifestyle and homewear, Sway Edit celebrates the nation’s renowned craftsmanship, quality, and timeless design. Atelier Eura was appointed to assist Sway Edit with the relocation of their store, moving from an upper ground floor location in Old Street to a prominent, historic shop front on Curtain Road Our remit extended not only to create an engaging external presence but also to create a reimagined customer journey, reflective of Sway Edit’s ambition to serve as Shoreditch’s cultural gateway to Japan. Through close collaboration with the client and a deep understanding of their aspirations, we designed a space that includes a welcoming reception area, a dedicated sake tasting corner for customer engagement, a vintage vinyl collection for music aficionados, art and craft feature walls, and multiple curated homeware displays. Every element was thoughtfully considered to enrich the retail experience and express the authentic spirit of our client. Atelier Eura is proud to have partnered with Sway Edit in such a unique intersection of Japanese tradition and London’s vibrant local character.